How to grow your instagram following


I thought I’d try something different with my blog and start to do the occasional ‘How To’ post, as I know how useful I found similar posts when thinking about starting a blog and how useful I still find them.

 As I am sure you know, Instagram has grown in popularity dramatically in the past few years.

 Now retailers are turning to Instagram for a cheap way of Marketing rather than paying for expensive advertorials in publications, which are slowly but surely losing their readership to the digital age.

 This means it is an exciting time for bloggers, as we have the influence and the platform that retailers want to use to reach their customers.

For bloggers, this means it’s super important to have a good following across your social media – especially Instagram.

When I first started blogging in February 2016 I had around 3000 followers on instagram and now 7 months down the line I have reached 25,000 and I gain on average 100 followers a day.


By no means was this easy, it has taken a lot of hard work and dedication to grow my social media presence.

This post is going to share with you how I did it and my best tips for you to grow your following too 🙂

 Firstly and most obviously, have good content! Your instagram gallery needs to be attractive for someone to want to follow it. Think quality not quantity. I have a professional photographer take a lot of my images, and the rest I take with my iPhone 6 or my canon DSLR. Good lighting is EVERYTHING for a decent photo.

Be consistent. In two ways – firstly decide how often you are going to post and stick to it. I try and post at least twice a day every day.

Secondly, be consistent with your content. Edit your pictures with the same filter, keep the lighting as similar as you can and so forth. It will make your instagram seem more appealing to potential followers.

Decide what kind of instagram account you are and try and stick to it so it is clear what kind of posts your followers are going to see from you. Mine is predominantly fashion. Whether yours is food, travel, lifestyle, even selfies… stick to your niche and work it!


Be active. Check out other accounts that are similar to yours and like and comment on their photos as much as you can. By commenting on other people’s insta photos (especially accounts with a big following) people are likely to see your comment and click on your page.

Follow other instagram users who are following accounts similar to yours. This is one of the best and most effective ways of getting new followers on instagram. 

For example, if you are a food blogger, then go and follow people that like/comment/follow other food bloggers. This is a good way for them to notice you and if they like your profile they will probably follow you too!


Use hashtags! Especially location based ones. For example I use #ukblogger #londonblogger #fashionblogger #fblogger #ukfashionblogger

Sometimes brands/photographers will search for these when they are on the look out for new bloggers to work with.

Also try and hashtag what your post is about i.e #fashion #food #health as believe it or not a lot of instagram users do search these.


DO NOT buy fake instagram followers. I know it can be tempting as it’s so annoying when you just want to grow your following as much as possible but it’s just not worth it. I’ve noticed other bloggers who suddenly dramatically go up 50k in followers or bloggers who have a big following but their likes/comments do not correlate with the amount of followers they have. If you have a fake following then you won’t have any real purchasing power, so when brands work with you they won’t see any return from it and will not want to work with you again. 

I know it can be frustrating but honestly don’t fake it till you make it, get true honest followers and you will reap the rewards later on.

Dress: MissPap

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  1. August 28, 2016 / 7:15 am

    Now retailers are turning to Instagram for a cheap way of Marketing rather than paying for expensive advertorials in publications, which are slowly but surely losing their readership to the digital age.
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  2. November 9, 2016 / 9:04 pm

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  3. November 19, 2016 / 1:56 pm

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  5. October 30, 2017 / 11:17 am

    Great stuff! The one more incredible tool to grow follower number on Instagram organically is provided with smart filters to precise target audience and conversion statistics.

  6. December 19, 2018 / 7:40 am

    Do you have any video of that? I’d love to find out more

  7. Charlotte Reid
    April 2, 2019 / 10:07 am

    Have anyone shop from The Fashion Yard. It is awesome and providing services world-wide.

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